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Drawing on an incomparable breadth of international examples, svend hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Global marketing, 5th edition, pearson education limited 2011. Download file immediately after successful payment. Implementing and coordinating the global marketing programme the books chapters and cases are totally updated with newest journal articles and company information.
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Professor roger palmer, head of the school of management, henley business school, uk the globalization of companies is. Global marketing 7th edition by svend hollensen and publisher pearson intl. Svend hollensen is associate professor of international marketing at the university of southern denmark and has worked as a marketing consultant for several international companies and organizations. Drawing on an incomparable breadth of worldwide examples, svend hollensen not solely demonstrates how international advertising works, but in addition how it pertains to actual selections across the world. Global marketing svend hollensen isbn 9781292100111 stuvia.
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